The Caribbean Tourism Organization (CTO) has launched the Reimagine Plan 2025–2027, a three-year strategy designed to position the Caribbean as a global leader in sustainable tourism. Unveiled during Caribbean Week in New York, the plan focuses on five core pillars—sustainability, tourism intelligence, advocacy, market competitiveness, and people development—along with a sixth pillar emphasizing internal operational excellence. It aims to boost regional tourism data, training, and service standards while expanding inclusivity and resilience across member states.
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