Guillermo Areas

BMW Group
Head, Government and External Affairs, Latin America & Caribbean


Guillermo Areas has over 25 years of professional experience working in the Latin American region at the intersection of government and business. During this time he has held positions of progressive responsibility with renowned companies such as Bayer, DHL and currently with BMW Group as Head of Government and External Affairs for Latin America and the Caribbean.

In his role, he engages with government, institutions and civil society in promoting and enabling optimal business conditions for the company to operate. He also is active in developing the adoption of electric mobility in the region. He has actively worked developing conditions for EV’s throughout Latin America.

Guillermo holds an MBA from Thunderbird, School of Global Management, a Bachelors in International Relations from Florida International University and an Associate degree in Political Science from Miami Dade College.